---
title: Checklist before launching a corporate website
locale: en
url: https://bitora.es/en/blog/checklist-lanzar-web-corporativa/
---

# Checklist before launching a corporate website

*2026-09-05*

Technical SEO, forms, CMS, 404s and redirects: what must be closed on go-live day — not the week after.

Launch day often fixates on design. What breaks the week after is rarely the button colour: it is a form that never arrives, an ugly 404, or Google indexing URLs that no longer exist.

## Minimum technical SEO

Before you point the domain:

1. **Unique titles and meta descriptions** on key pages.
2. A coherent **sitemap.xml** and `robots.txt` (do not block what you want ranked).
3. **Canonical** tags and hreflang if you ship ES/EN.
4. Basic **structured data** (Organization, WebSite) — no fake reviews.

If you migrate from another site, **301 redirects** belong in the same package as the redesign — not “we will do that later.”

## Forms and contact

Send a real test into the inbox the team will use. Check spam, subject lines and the confirmation the visitor sees. A pretty form that drops leads is worse than a phone number in the footer.

## CMS and training

Whoever will publish news or services must have **logged into the admin** and made a test edit before launch. If only the developer knows the CMS, the site freezes in month two.

## 404, legal and performance

- A clear 404 with links home and to contact.
- Privacy and cookies aligned with what you actually load.
- A mobile pass with Lighthouse or WebPageTest: decent LCP on the home page (no obsession with a perfect 100).

> **Watch out:** “we checked staging” is not the same as a pass on the live domain with real HTTPS.

## How we run it at Bitora

On a [custom corporate website](/en/solutions/corporate-website/) go-live includes this checklist with a closed scope. If you do not know where to start, the [free diagnostic](/en/free-diagnostic/) ranks priorities with no commitment.